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Marketing Automation

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.

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The Accounting Profession and SaaS


Interesting article in the Saturday Wall Street Journal called Let's Talk About Palin's Family Challenges by Katty Kay of the BBC and Claire Shipman of ABC News. The catalyst for the story is the media frenzy over Sarah Palin's work-life...

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PDF: Social Media Tools Popular Among Marketers &


This PDF report on Social Media Marketing is based on a survey of 900 Internet marketers. It reveals what social media tools are more popular among marketers, how do they benefit from social medie and...

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